![]() ![]() Retailers can establish a Google Merchant Center feed, which powers their Google Shopping results with a product catalogue that links directly to their direct response ad campaigns. ![]() Product feeds can also air during skippable video ads adjacent to or underneath the video. One such tool, product feeds, allow advertisers to link products to an existing video or image ad campaign on YouTube. Google introduced a suite of new features during a Google Marketing Livestream on Thursday, with an emphasis on shoppable content. Find out how to grab viewers’ attention at our Campaign Online Briefing – TV 2021: Changing Channels Smart thinking and new technologies have taught the established medium of television some new tricks. But with multiple channels vying for consumer attention, brands are getting innovative with their messages. In several feed readers (e.g.The pandemic accelerated e-commerce, as people opted to shop online more than ever before. The trouble is that only the technically-proficient will end up using it, so it’s cyclical. I think it might be a result of product teams convincing themselves that RSS is something used only by the technically-proficient, so it’s put in a place where that group can find it. I don’t know that it’s deliberate - in the sense that they’re trying to discourage the use of RSS. ![]() YouTube isn’t the only website that buries its RSS feeds in this manner. Too bad there’s no way to do this for Twitter. The combined URL + Channel ID is the Feed URL of that YouTube channel, and can be added to my feed reader. ![]() Instead of letting the YouTube decide which videos it wants to show me, I am watching only the videos I want to see by subscribing to my favorite content creators via RSS. In 2020 I am watching less stupid on YouTube by skipping the algorithm. ![]()
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